Music videos are a powerful way to showcase your talent, creativity, and personality as a music artist. They can also help you reach new audiences, increase your fan base, and boost your streams and sales. But creating a music video is only half the battle. You also need to promote it effectively to make sure it gets the attention it deserves.
In this blog post, I will share some tips and strategies on how to promote your music video on YouTube and other platforms, based on my experience as a music artist and a YouTube user.
Why is Music Video Promotion Important?
Music video promotion is the process of spreading the word about your music video and getting it in front of your target audience. It can help you achieve several goals, such as:
- Building your brand: A music video can help you establish your identity and style as a music artist, and differentiate yourself from the competition. It can also help you convey your message, values, and vision to your fans and potential fans.
- Growing your audience: A music video can help you reach new listeners who may not be familiar with your music, or who may prefer to watch rather than listen. It can also help you expand your reach to different platforms, regions, and demographics.
- Increasing your engagement: A music video can help you create a stronger connection with your existing fans, and encourage them to interact with you and your music. It can also help you generate feedback, reviews, and testimonials that can improve your reputation and credibility.
- Boosting your revenue: A music video can help you drive more traffic to your website, social media, and streaming platforms, where you can monetize your music and merchandise. It can also help you attract more opportunities for collaborations, sponsorships, and live performances.
How to Promote Your Music Video on YouTube?
YouTube is the most popular and influential platform for music videos, with over 2 billion monthly active users and over 70% of music consumption. Therefore, promoting your music video on YouTube is essential for your success as a music artist. Here are some steps you can take to promote your music video on YouTube:
- Optimize your video for SEO: SEO stands for search engine optimization, and it refers to the practice of making your video more visible and relevant to the users who are searching for it. To optimize your video for SEO, you need to use keywords, tags, titles, descriptions, and thumbnails that match the content and intent of your video, and that appeal to your target audience. You also need to use hashtags, captions, and cards to provide additional information and context to your video, and to direct your viewers to your other videos, playlists, or external links.
- Share your video on social media: Social media is a great way to spread the word about your music video and drive more traffic to your YouTube channel. You can share your video on platforms such as Facebook, Instagram, Twitter, TikTok, and Snapchat, where you can reach your existing followers and potential new fans. You can also use features such as stories, reels, live streams, and polls to create more buzz and engagement around your video. Furthermore, you can also encourage your fans to share your video with their friends and networks, and to tag you and use your hashtags.
- Collaborate with other music artists and influencers: Collaborating with other music artists and influencers can help you expand your audience and exposure, and create more value and variety for your fans. You can collaborate with other music artists and influencers who have a similar or complementary style, genre, or niche as you, and who share your target audience. You can collaborate on creating music videos, remixes, covers, or mashups, or on featuring each other on your channels, playlists, or podcasts. Not only that, but you can also cross-promote each other on your social media and other platforms.
- Use Services to boost your views, likes, and comments: LenosTube is a YouTube service provider that can help you get more views, likes, and comments on your music video for a low cost. LenosTube uses real and organic methods to promote your music video to a large and relevant audience, and to generate more engagement and feedback. LenosTube offers different packages and plans to suit your budget and goals, starting from $90. LenosTube can help you improve your YouTube ranking, visibility, and reputation, and attract more fans and opportunities.
How to Follow the Trend on YouTube for Promoting Your Music Video?
Following the trend on YouTube means creating and promoting your music video in a way that aligns with the current interests, preferences, and behaviors of the YouTube users and the music industry. Following the trend can help you stay relevant and competitive, and increase your chances of getting more views, likes, and comments on your music video. Here are some ways to follow the trend on YouTube for promoting your music video:
- Research the trending topics, keywords, and hashtags: You can use tools such as YouTube Trends, Google Trends, and Keyword Planner to find out what topics, keywords, and hashtags are popular and relevant to your music video. You can use these insights to create and optimize your video content, title, description, tags, and thumbnails, and to target your audience and keywords more effectively.
- Watch the trending music videos and playlists: You can watch the trending music videos and playlists on YouTube to get inspiration and ideas for your own music video. You can also learn from the best practices and strategies of the successful music artists and channels, and see what works and what doesn’t. You can also comment, like, and subscribe to the trending music videos and playlists, and interact with the creators and the viewers, to build your network and exposure.
- Create your own trend or challenge: You can also create your own trend or challenge on YouTube, and invite your fans and other music artists and influencers to join and participate. You can create a trend or challenge that is related to your music video, such as a dance, a lip sync, a parody, or a reaction. You can also create a catchy and unique hashtag for your trend or challenge, and use it to promote your music video and track the results.
Tips for New and Budding Music Artists to Promote Their Music Video?
If you are a new or budding music artist, promoting your music video can be challenging and overwhelming. You may not have a large or loyal fan base, a big budget, or a lot of experience or connections. However, don’t let these obstacles stop you from pursuing your passion and sharing your music with the world. Here are some tips for new and budding music artists to promote their music video:
- Be consistent and persistent: Promoting your music video is not a one-time event, but a continuous process. You need to be consistent and persistent in creating and uploading quality music videos, and in promoting them on different platforms and channels. You also need to be patient and realistic, and not expect instant results or fame. Likewise, you have to keep working hard and improving your skills and strategies, and learn from your mistakes and feedback.
- Be authentic and original: Promoting your music video is not only about getting more views, likes, and comments, but also about building your brand and identity as a music artist. You must be authentic and original in your music and your video, and express your personality, voice, and vision. You also need to be honest and transparent with your fans and potential fans, and show them who you are and what you stand for. Likewise, you need to create a unique and memorable impression, and stand out from the crowd.
- Be social and interactive: Promoting your music video is not only about broadcasting your message, but also about engaging your audience and building relationships. You have to be social and interactive with your fans and potential fans, and show them that you care and appreciate them. You also must be responsive and attentive to their comments, questions, and suggestions, and provide them with value and entertainment. Furthermore, you also need to be collaborative and supportive of other music artists and influencers, and create a community and a network.
Conclusion
Music video promotion is important for music artists, as it can help them achieve various goals, such as building their brand, growing their audience, increasing their engagement, and boosting their revenue. Music video promotion can be done on different platforms and channels, but YouTube is the most popular and influential one. Music video promotion on YouTube requires several steps, such as optimizing the video for SEO, sharing it on social media, collaborating with other music artists and influencers, and using LenosTube to boost the views, likes, and comments. Music video promotion also requires following the trend on YouTube, and creating or joining the trending topics, keywords, hashtags, videos, and playlists. Music video promotion can be challenging and overwhelming for new and budding music artists, but they can overcome the obstacles by being consistent, persistent, authentic, original, social, and interactive.
I hope this blog post has given you some useful information and tips on how to promote your music video on YouTube and beyond. For any clarifications or feedback, please feel free to leave a comment below. Thank you for reading, and good luck with your music video promotion!